Brief introduction:

Beijing Blue Island Mansion lies at Chaowai Street, Chaoyang District, near the legation area and CBD Central Business District. With 16 bus lines nearby, the transportation is very convenient. The mansion was opened on January 18,1993. It is the largest shopping mall in Chao Yang District, Beijing.

Blue Island Mansion is divided into western and eastern sections. The total building area is 49,000 sq.m, including 27,000 sq.m shopping area. There are goods of hundreds of thou-sands of categories.

In the eastern section, from F1 to F6, there are foods, commodities, cosmetics, clocks and watches, jewelries, medicines, men and women fashionable dresses, audio and video equi-pments, sports, office stuff, computers and accessories , books, beddings, and services such as laundry, beauty, photography, TV shopping etc.; in the western section, from F1 to F4, there are shoes, hats, leather products, textiles, women leisure dresses, electronic products and home appliances etc..It is a large modernized shopping mall providing retail sales, dining and entertainment services.

Since its opening, Blue Island Mansion has set up its development strategy of “prospering the business through culture”. It is the pioneer to adopt “CIS” in Beijing business circle. It has set up its winning business strategies of “high quality products, unique operating strat-egy, warm hearted services, handy transaction process, elegant environment and compre-hensive functions”. On the basis of emphasizing famous brand, excellent and new goods, it holds shopping festivals, participates social and culture activities and promotes campaigns of public relation on marketing. It also provides over one hundred convenient services to customers and creates a brand of “full of affection”. Since then, a unique Blue Island cult-ure, “full of affection ”, has been created, making the enterprise more attractive and impelling.

In the new century, Blue Island Mansion will place emphasis on three main business fields, i.e. clothing, audio visual and household furnishing. With the development of new funct-ions, new categories, new brands and new innovation advantages, Blue Island Mansion has made further improvements on its management quality.

In order to succeed in the new competitions, Blue Island Mansion has set up its develo-pment strategy to transfer from traditional business to modern business and its develo-pment target to become a “professional chain store” and a “retail chain store”.

On August 2002, by changing its enterprise management mode, Blue Island Mansion has successfully realized the separation of purchasing from selling, flat structure and one level financial management. All these have set up the basis of scale expansion of the enterprise. On September 28, 2002, Blue Island Long Hua Appliance Plaza started business in Shunyi, Beijing and became the first professional appliance chain store after the change of Blue Island Mansion’s management mechanism.

After ten years’ persistent hard work, Blue Island Mansion has hit total sales of 11 billion RMB, including 360 million RMB profit and tax. Blue Island has also gained more than 300 honors, such as ”National Outstanding Enterprise Labor Prize”, “National Model Store of Anti-Fake Products”, “National Outstanding Business Enterprise”, “National Credit Standing Commercial Enterprise”, “Chinese Famous Brand in Commercial Service”, “National Out-standing Enterprise in Cultural and Ideological Progress”, “Beijing G&G (Good-quality Pro-duct & Good Service after sale) Enterprise”, “No-worry Shopping Store”, “Outstanding Mo-del in Creating Learning Enterprise ”. Besides, Blue Island’s brand, “full of affection”, has become Beijing’s first famous service brand accepted by the government. The name, Blue Island, also received the honor of “Beijing Famous Brand”.

Address: No.8 Chaowai Street, Chaoyang District, Beijing
Post Code: 100020

Telephone: 85634422
Information Desk: 85617838
Group Shopping: 85617581
Fax: 85617517
Website: http://www.ldds.com.cn